Elementor vs Divi: An In-Depth Comparison Of WordPress Page Builders

Are you currently making up your mind to choose between Elementor vs Divi? If yes, then you have just landed on the right page.

Our team has had broad experience with several WordPress page builders. It has enabled us to compile an in-depth and conclusive analysis between them. Buying a WordPress plugin is definitely a long-term commitment. Therefore, our comparison will help new web designers and entrepreneurs who don’t want to risk their money.  

Choosing the wrong page builder also means that you will be facing annoying limitations in design capabilities. Therefore, comparisons and reviews like this equip you with the right knowledge on what to look for in a WordPress plugin. It’s good to do some research before buying, right?

Deciding Between Elementor vs Divi for Page

Elementor pro and Divi page builder are two of the most popular plugins for building webpages without a doubt. Both have a set of features that have provided ease to web designers to put up professional-looking websites without coding. And that too in less time.

Before diving into Elementor vs Divi‘s comparison, you should know that both are user-friendly page builders. Both work on the principle of WYSIWYG (what you see is what you get). They have a number of resources that tremendously help speeding up the webpage building process. You can read the detailed Elementor page builder review or Divi review for further information on how they could benefit you.

But wait, we do have our opinion on which one is a better page builder among these two!

Our viewpoint is based on a number of fundamental details. We have judged both the Elementor page builder plugin and Divi site builder in several aspects mentioned below. Read on to know the comparison of the two WP page builder’s features so that you can make an informed, choice among the two.

So without waiting further, let’s begin.

Elementor Vs Divi: Which One Is More Popular?

There are many ways to assess which plugin among Elementor Pro and Divi is more famous. You can read discussion threads by professional web developers on Reddit and Quora. Or, you can search for similar information and testimonials on other forums like AskWp.org, Product Hunt or review blogs. Even search bars on social media are very helpful to see which page builder is currently trending and why.

We will firstly take a statistical approach in proving the popularity of Elementor and Divi. By analyzing search term stats on Google Trends, we can verify both plugins’ current recognition in various regions worldwide.

elemetor divi popularity

Elementor VS DIVI Region Wise Comparison

elementor divi region wise compare

You can see that there is a close run between the search trends for both. But a clear edge proves that people from most regions are taking more interest in Elementor.


Statistics from Builtwith trends reveal that Elementor currently powers more than 5 million websites around the world. It stands at the second position on the chart of WordPress plugin usage on the entire internet. Besides, it enjoys the top position as the most popular WordPress plugin in several countries.

Wikipedia states that 2.24% of the top 1 million websites are created using Elementor. Moreover, the Elementor community on Facebook crossed 91,300 members last month. It proves how fast it is gaining social media recognition.

Another accolade for Elementor is that it has been winning the Torque’s Plugin Madness Awards for two consecutive years.


Currently, more than 3 million websites are using Divi, according to the updated statistics by Builtwith trends. If we compare the Divi theme vs Divi builder, we will see that the Divi theme is currently the most popular WordPress theme. It powers 10 thousand websites from the top 1 million websites worldwide.

Elementor has a clear victory in numbers if that’s what you base your comparison on. However, a walk through the features of both page builders will give you in-depth, meaningful insights. You can then decide whether locking the deal is worth it.

Let’s begin with a basic guide to install Elementor and Divi plugins.

Installing A WordPress Pagebuilder plugin

A newbie in web design would expect that as page builders curb the need to use code, installing and using them must be a complicated task. Contrary to this myth, installing both Elementor and Divi is a breeze.

Elementor and Elementor Pro

Go to the Plugins option in the WordPress dashboard, and click on Add New.

add elementor plugin

From the options, search the Elementor Plugin and install it to your WordPress site. After the installation is complete, click on Activate.

elementor install and active

How to activate Elementor Pro?

If you are opting for the more useful, premium version of Elementor that is Elementor Pro, visit http://elementor.com/pro. Log in with the details provided to you in the email. Download the zip file from the “My Account” page by clicking on the Download Plugin button. This zip file is used to install Elementor Pro.

Again go to the WordPress Dashboard, and select Plugins < Add New. Activate Elementor Pro after installation.

After that, you need to activate the license. Simply go to Elementor and select the License option. Click on Connect and Activate to get started.

Divi Builder

To install and activate Divi builder, you first need to download it from the Elegant Themes website’s Members Area. Once the zip file is downloaded, the process is the same as above. You will select the Plugin option from the WordPress dashboard, click on Add New, and upload the plugin.

If you are using the Divi Theme, installing the Divi builder isn’t required as it is built in it already. However, if you are using another theme, you can follow the steps mentioned above for the Divi installation.

Elementor Pro Vs Divi: Which Pagebuilder’s Front End Interface Is Better?

The conventional way to do web designing is through coding at the back end. It is a difficult process to learn and takes ample time. Even web developers who know how to code often need a quick but productive solution to design websites.

Both Elementor and Divi work through a visual drag and drop front end, which means you can design and make changes directly on the webpage. They are a blessing for those who don’t know code and need to create beautiful websites. All you need to do is simply drag the desired element and drop it wherever you like on the webpage.

Front-end interfaces are a decisive factor in the efficiency of any page builder. It is therefore vital to determine its ease of use before making a decision to buy.


On the front end interface of Elementor, you will see a section on the left side containing all the widgets and custom options to design a webpage. On the right, you will get a live preview of the webpage.

The Elementor interface has features such as autosave, inline text editing, and responsive preview. They vastly improve the design capability and gives you a stronger grip to execute what you want.

All this is possible with the free version. However, if you decide to upgrade to the premium version of Elementor Pro, it expands the design possibilities. By unlocking easy-to-use features like the custom header and footer, and getting additional widgets such as eCommerce widgets, your website would be designed more proficiently.



The content elements, referred to as modules on Divi builder, are present on the webpage itself. You need to select the options from the icons to build each module, section, and rows. The grey options are modules, green for rows, and blue ones for sections. Page building with Divi is focused and somewhat minimalistic.

If you are a beginner, you will find the Divi interface quite tricky. The learning curve in Divi is somewhat arduous, which lessens its effectiveness at being a quick page builder. Many Divi users often complain that there are messy shortcodes left behind after removing the plugin.

However, if you use the Divi Booster plugin, you will get faster performance with Divi customization and create better websites.

We agree that the Elementor’s interface was a lot easier to pick up than the Divi site builder. The functionality of having a clean preview page is a genius idea to carry out an intuitive web design process with ease.

Divi’s ability to build a great-looking webpage is undeniable. However, it sometimes seems confusing, and new users may face glitches that hinder a smooth process.


Elementor Vs Divi: Which One Has The Best Pre-made Templates?

Some web designers may be interested in building a website from scratch. But newbies who don’t have enough skills to layout a well-formed webpage can import pre-made templates.

Both Elementor and Divi have a vast library of premade templates for every kind of website. You simply need to select the one suitable for your business and customize it however you like it.


Templates in Elementor are categorized as blocks and pages. Blocks are section templates for various areas that you may want to add to a webpage. Like the FAQs, Pricing tables, or contact forms. In comparison, page templates are for the whole webpages.

The free version of Elementor gives you more than 40 blocks and 30 pages. Yet, upgrading to the premium version increases this number. You get 300+ premade page templates with Elementor Pro. All these unlimited blocks and page templates are perfect for creating professional websites swiftly.

Besides the high number of templates, Elementor provides ultimate functionality by allowing you to save your own template to the library. Or, you can export a template to be used on another website. 

A recent feature introduced to take your site-building to the next level is the Elementor template kits. They let you design not just a webpage but the entire website very easily. With Elementor, you get 20+ multipage templates for various types of business websites.



Divi gives you the advantage of selecting layout packs from its versatile library. It consists of complete layouts for various pages of a specific type of website. For instance, if you are a freelance content writer, you can get a perfect Divi layout pack. It will include Divi full width page template for your homepage, portfolio, and contact page in a bundle.

Divi has more than a thousand premade templates and 158 layout packs for various kinds of websites. You simply need to browse the Divi templates, load them, and start editing.

One of the most popular layouts suitable for corporate, business, and agency websites is the Lite layout for Divi. Its design is clean, elegant, and responsive as well.

While Divi outnumbers Elementor in the layout race, Elementor keeps introducing new templates in the library. It comes at par with the quality of templates to build beautiful websites.


Elementor Vs Divi: What Widgets/Modules Will Be At Your Disposal?

Each page builder has its own terminology that names the functional elements differently. In Elementor, the fundamental page building elements are referred to as “widgets.” Whereas, Divi names them as “modules.” They are used to build and customize the page structure.  

We learned through experience that in the race of elements, quantity matters a lot. Because if there is a higher number of widgets available in a WP page builder, it translates into a higher functionality.


With the free version of Elementor, you will get a set of 40 basic widgets to step up your website design game. If you get the premium version Elementor Pro, you will get 40+ advanced widgets to increase your productivity. The additional theme building widgets and Woocommerce elements are also included in the pro version.

We used the free version of Elementor for a while before buying Elementor Pro. We can testify that the free version truly provides adequate functionality. But, the additional premium widgets took our web design game up a notch. A specific example is the FAQ widget, where you add the schema code. It directly helps to improve the click-through rates and search engine rankings of your website.

You can also customize the header and footer of your webpage with the premium version.

Apart from the widgets already available, Elementor add ons give you the flexibility to add third-party widgets from other developers as well. Or, you can create your own widget according to your need by taking help from Elementor tutorials. In short, the options are unlimited for page building with Elementor Pro.

elementor pro review


Divi builder’s building blocks are termed content modules. The easy drag and drop interface makes it easy to build webpages faster by simply dragging a module to the page. The modules are color-coded, making your job easier, even if you are a newbie in web design. You can also click on the (+) on the live preview to add a module.

Divi has a total of 46 content modules. They include call-to-actions, search, contact form, and post navigation. The design flexibility with Divi is also worth mentioning, as every content module is customizable.

Elementor is the winner here with a higher number of widgets that increase further with its pro version. Also, using both Elementor and Divi, we found that Elementor’s widgets are more defined. In comparison, Divi’s modules are a bit confusing as you need to interpret most of them on your own. 


Elementor Vs Divi: Theme Builder Functionality

With other page builders, you have a limitation to work with a specific theme. The only areas you can customize are the content sections. The parts of your websites controlled by the theme, such as the header or footer, cannot be changed.

Both Elementor and Divi lift this constraint by allowing you to build the entire theme to your liking. The name of this remarkable feature is the Theme builder. It gives you control over all the design aspects of your WordPress website.


The Elementor Theme Builder takes customization and flexibility to the next level. Without the need to code, you will be able to exhibit your creativity with theme builder elements from Elementor Pro.

With Elementor theme builder, you can create custom designs for headers, footers, and Woocommerce pages. You can also design archives, search areas, and blog posts. Moreover, you have control over the display as you can select where you want to apply the theme you have created.

The theme builder allows you to create sticky headers and smooth integration with custom field plugins. Plus, you can make 100% mobile responsive designs!

We can’t describe how liberating it feels to showcase your creativity on every part of your website. The sense of freedom is priceless!



Divi builder comes as a bundle along with the WP Divi theme, which is a highly popular theme. However, Divi’s Theme Builder enables you to create templates to build your website’s theme from scratch. Divi recently introduced this feature increasing its popularity as a competitive page builder.

Whether you want to create a custom header and footer, build an archive page, or a custom post template. Divi lets you do it with immense adaptability.

We would prefer Elementor’s Theme Builder over Divi’s Theme builder any day.


Because it provides more customization options than any other page builder. Elementor Pro’s advanced widgets for layout design take you a step ahead. But even the free version has hundreds of elements to do theme building way better than Divi.


Elementor Vs Divi: Which Plugin Creates Fast Loading Pages?

Page loading time is crucial for a website’s success as slow page speed results in high bounce rates.

Page builder plugins are notorious for slowing down a website’s speed. This may happen due to the heavy creative elements. The webpages created with a WordPress plugin are believed to load slowly, which harms UX and SEO. The reason might be the addition of extra CSS and JavaScript.

Before diving into Elementor pro vs Divi speed comparison, know that the page speed isn’t dependent upon the page builder plugin alone. You should use good hosting and best practices for webpage optimization. For instance, compressing images, using fewer plugins, and a good caching plugin will solve the speed issue greatly.

Both the Elementor plugin and the Divi website builder claim to provide a better speed every time they churn out a version update. 


Elementor Pro is a lightweight page builder plugin that will help you create faster-loading pages. The latest version of the plugin, Elementor Pro 3.1, claims to provide a faster page load time. It improves performance by loading the widgets only when they are needed or used on a page.

For the best results and swift loading time, use elementor pro with a lightweight theme. We recommend the Hello Elementor or the Astra theme.


Reddit and Quora’s reviews are often filled with complaints of how Divi has slowed down their websites. The folder size is sometimes too large, plus there are so many features, which causes bloat.

Experiments and speed tests of webpages created with Elementor and Divi show that pages built with Elementor load faster.

Elementor Vs Divi: Better One In Terms Of Security

Apprehensions regarding security are an undeniable fact when it comes to downloading plugins. A secure page builder curbs the chances of a privacy breach. Also, it reduces your website’s vulnerability to malware and spambots.


Elementor Pro features the Honeypot widget, which makes it highly secure. Past security issues were effectively dealt with, making it obvious that Elementor is a safe option for long-term use.


Divi website builder also faced a security issue last year, but they took steps to mitigate it immediately. It means that you cannot question the page builder’s credibility if the authorities solve the security issue effectively.

It is highly recommended to use the upgraded versions of the page builder of your choice. We also suggest using preventive antimalware and server software that runs on PHP 7 to make your website secure. Choosing good quality hosting and unique login credentials is also very important for site security.

Elementor Vs Divi: Comparing The Unique Features

Every WordPress page builder plugin has a set of features that are unique and unmatched. The same is the case with Elementor and Divi.


You can get a detailed account of every aspect of Elementor by reading this Elementor page builder review. Here are a few exceptional features of Elementor Pro which make it worthy of buying:

  • Popup Builder

Popups are an integral part of web design as they help in the lead acquisition. With Elementor, you can easily build popups of all kinds. This includes login, registration, email address opt-in, promotional, and call-to-action popups. This is a distinctive feature of Elementor Pro which other page builders have yet to match.

  • Embed Widgets Anywhere

Besides excellent customization ability, Elementor Pro lets you embed its widgets anywhere on your website. You can do so with the help of shortcodes. For instance, if you wish to add a banner to a blog post, you will do so using a shortcode. Now, whenever you post a new blog, you can embed the banner using the shortcode.

  • Form Builder

The contact form building feature of Elementor is not only unique but impressive as well. With other page builders, you have to add new plugins for creating forms. But Elementor Pro gives you the ease to build forms with a visual widget.

Above all, you can integrate this form with a CRM or any other marketing software quite easily.


Divi also has its share of specific features, which are:

  • Lifetime License

The license to build unlimited websites for life with the WordPress Divi Theme is a very useful feature. It will be a one-off purchase for you if the Divi page builder’s features appeal to you.

  • A/B Testing

With Divi site builder, you get the advantage of split testing your page to check how it performs. This is a very beneficial feature for design optimization as it allows you to split test any element that you have added to your page.

With a higher number of unique features, Elementor wins the race once again. Although Elementor does not benefit from A/B testing, you can easily do it by adding a third-party add-on for split testing. It may not be as convenient as Divi, but it is still not impossible to test a website’s performance that is built with Elementor.

Elementor Pro vs Divi: Price Comparison

The features, customer support, or popularity of a WordPress page builder might be of utmost importance. However, it boils down to the pricing for most people who are considering investing in a drag-and-drop page builder plugin.

Although the cost of both Elementor Pro and Divi is reasonable, it largely depends on whether you want it for a single website or your web design agency. Elementor has a free version that is quite popular for basic web design needs. On the other hand, you cannot get a Divi free trial as the page builder plugin is exclusively premium.


Elementor Pro is available in three plans that contain all the features of its free version, plus a set of premium features. There is a suitable plan for every type of customer as Elementor designs its plans accordingly.

If you are an entrepreneur, freelancer, or small business owner, Elementor’s Personal plan available for $49/ year will be perfect for you. It equips you with all the features needed to create a single website.

Next in line is the Plus Plan, which is available at $99/ year for three websites. It is an ideal plan for businesses who need more than one website for their business.

For agency owners who build websites for clients, the Expert Plan, available for $199/ year, is all you need to build as many as 1000+ professional websites in beautiful designs. All the features of Elementor Pro are unlocked in this multisite plan.

The plans include support and upgrades for one full year, after which you need to renew your plan. If you are an active customer, you will be rewarded with a 25% discount on renewal.


When you purchase the membership of Elegant Themes, Divi builder comes as a part of it. Divi is available in two pricing plans, that is yearly and a lifetime plan.

The Yearly plan is available for $89, which you can use on an unlimited number of websites. The Lifetime Plan gives you unlimited access forever with lifetime support and upgrades for $249.

What Are People Saying About Elementor Pro And Divi Page Builder?

You will find a lot of discussions regarding the two highly popular WordPress page builders, Elementor and Divi. People are generally appreciative of both and give satisfactory remarks in testimonials. However, thorough research on social media, Reddit, Quora, and Askwp.org showed that Elementor has a clear edge. People prefer Elementor due to its user-friendly, easy-to-learn interface and the abundance of design elements.

Have a look at a few of the comparative analyses and reviews before making a final decision.

elemenotr vs divi reddit
elmntro pro vs divi
elementor vs divi quora
quora elementor popularity
elementor vs divi quora
elementor vs divi
elementor product hunt testimonial

The above reviews make it perfectly clear that Elementor Pro is the preferred choice against other page builder plugins. It is the go-to WordPress plugin to create standard websites without coding.

Pagebuilder Guide’s Verdict

Finally, the sealed envelope containing the name of the winning page builder is here!

And the award for the best WP drag and drop page builder plugin goes to,





Elementor Pro!!!

Based on our experience and the feature-based analogy of Divi page builder vs Elementor, we concluded that Elementor outshines Divi in several aspects.

Firstly, we have had plenty of clients who get satisfied after we built their websites with Elementor Pro. Secondly, we found Elementor Pro to be a highly intuitive and feature-rich plugin. It literally gives wings to our creativity. Check our comprehensive Elementor page builder review for elaborate insights.

As compared to Divi, websites built with Elementor load faster. It provides absolute customization with its widgets and creates websites that convert well. Elementor Pro is a blessing for those who have no idea about website building and design.

Divi theme, along with the Divi builder, makes a good combo to create websites without any code. However, figuring out how to use the Divi interface might be a bit of a struggle for beginners. This may hinder the efficient designing process. On the other hand, Elementor’s interface was a breeze to learn. Anyone can quickly build a website with its out-of-the-box functionality.

It is undeniable that the rate of evolution for Elementor has been much higher than Divi. This fact makes it the best page builder for WordPress websites. Moreover, the Elementor community helps you whenever you have a query related to the website building process.


Is Elementor Pro better than Divi?

Elementor is a highly functional page builder. It has unique features like responsive support, popup builder, and an easy-to-learn interface. The range of capabilities and excellent performance makes Elementor Pro a winner against Divi.

Do both Elementor and WordPress work with Gutenberg?

Divi and Elementor both work flawlessly with Gutenberg.

Does Elementor page builder work with all themes?

Hello, Elementor theme and Astra are the top-recommended themes if you are using Elementor. However, Elementor works with most of the WordPress themes.

Does Divi site builder work with all themes?

Yes, besides its own Divi theme, Divi is compatible with other themes as well.


You can see that we have carried out in-depth research about both Divi and Elementor. We don’t want you to decide in haste. To save you some precious time, we tested each element and analyzed it thoroughly. We gave you a first-hand review of two of the world’s best page builders.

Before clicking on the buy now button, determine your web design needs. After that, select an appropriate plan to help you in the longer run. Being clear about your needs and future goals will help you make the right decision.

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